A new brand tells the identity of Softeco

The new identity transmits and continues the integration with the values ​​of the TerniEnergia Group and the constant commitment to customers and stakeholders

Following the acquisition by the TerniEnergia Group, which took place in 2016, Softeco today introduced a new logo and a new visual identity, to communicate the positioning of the company as a technological enabler in the provision of solutions, services and digital products for customers of the advanced technology industry, energy, sustainable mobility, the Internet of things, asset and building management and ICT.

This step represents a milestone for Softeco in the integration process with TerniEnergia

said Laura Bizzarri, CEO of the company.

We transform our visual presence to give a fresh and distinctive expression to the new company and to our mission, which is to implement digital technologies to enable change with sustainable, solid and innovative solutions.

The new visual identity declines two solid legacies: that of the TerniEnergia Group, which has led the Italian industry in the development of renewable energy and the transition to a new energy mix, and that of Softeco, leader in the ICT sector for over 30 years. Inheritances that now combine into one, new symbol, which incorporates the three distinctive colors of a success story: the green of sustainability and efficiency, innovation and vitality, the blue of credibility, trust and proactivity , the anthracite gray of the technology, of the engineering and of the solidity of the products. The fluid curve of the “S” of the logo, broken down into clusters of bytes, symbolizes the resilience, agility and flexibility of a company always ready to comply with customer needs and technological developments. It is the dynamic movement of the digital revolution, which is embodied in the momentum that Softeco has impressed on its path to the future.

Following the rebranding, Softeco will continue to carry on the company name and identity, representing the main platform for new and loyal customers, who seek reliability and innovation, simple solutions to increasingly complex problems and increasingly crucial challenges. and competitive. The new identity will be launched over time on all of the company’s platforms, including site signs, the web, promotional materials, labels and product documentation, as well as corporate documents.

With this new logo and this new visual identity

concludes Laura Bizzarri

we launch a brand that meets the expectations of our customers and stakeholders: ability to read the future, proven skills and track records, innovative and personalized services and solutions

Following the rebranding, Softeco will continue to carry on the company name and identity, representing the main platform for new and loyal customers, who seek reliability and innovation, simple solutions to increasingly complex problems and increasingly crucial challenges. and competitive. The new identity will be launched over time on all of the company’s platforms, including site signs, the web, promotional materials, labels and product documentation, as well as corporate documents.

With this new logo and this new visual identity

concludes Laura Bizzarri

we launch a brand that meets the expectations of our customers and stakeholders: ability to read the future, proven skills and track records, innovative and personalized services and solutions

2018-10-04T12:16:11+00:002.10.18|history|